JRM Sales & Management Mission Statement

Our mission is to dedicate ourselves to the success of our clients as they define it. 

By helping our clients succeed, our employees will also achieve their own personal goals.

The JRM Team

Joe Milevsky, CEO and founder of JRM Sales & Management, Inc.  Calling on his more than 35 years of industry experience, Joe has helped hundreds of clients improve the performance of their companies and profit as a result of their business relationships with JRM.  Before establishing JRM, Joe held various executive positions with several of the strongest retailers in our industry.  He has authored numerous articles for industry trade publications and he is a regular speaker at national events for the National Home Furnishings Association (NHFA), the Western Home Furnishings Association (WHFA),  Hearth Patio And Barbeque Association (HPBA), various buying groups, and user conferences.  Many will tell you that he is the most effective business analyst, consultant, and facilitator in our industry.

David Fass, Senior Business Analyst and Senior Retail Consultant for JRM Sales & Management, Inc. 

David joined JRM in 2002 and brought with him a passion and energy to all of his endeavors in the U.S. and abroad.  His broad-based, 36-year background in the home furnishings, appliance, electronics, and fire, patio and barbecue industries runs the gamut from ownership of a leading chain of stores, to sales, management, operations, and training positions.  This vast experience has enabled him to become one of our industry’s most respected business analyst, consultant and roundtable group facilitator.

Bob Moorman, Senior Business Analyst and Senior Retail Consultant for JRM Sales and Management, Inc. 

Bob has a retail career that spans 25 years.  He worked his way up and held several key management positions with the JCPenney Company and then later with the Target Corporation.   He has been a store manager, senior merchandise buyer, regional field merchandiser, zone manager, and with Target was appointed as National Sales Manager for the Seasonal Division.  He was responsible for developing the micro marketing strategies for key geographic areas of the country including Texas/Mexican border strategies and coastal strategies for the chain.  Bob joined JRM in 2004 as a senior business analyst and consultant. Prior to joining JRM, Bob oversaw the operation of an organization that facilitated roundtable groups.  Bob has extensive experience in working throughout the United States and internationally in such areas as Russia with the furniture, appliance and electronics retailers, he is known for his analytical skills and his many seminars he gives throughout the country.

James Grandillo, Senior Retail Consultant for JRM Sales & Management, Inc. 

Jim’s 40 years in the home furnishings, appliances, electronics and rent-to-own industries gives him extensive experience in all matters relating to sales, sales management, organizational development, and merchandising – as well as high-level budgeting and financial expertise.  He has held executive positions with Ethan Allen, Mohasco Corporation, and Aaron Rents, Inc and has extensive multi-unit responsibilities with several large U.S. and Scandinavian furniture retailers.  Jim joined JRM in 2001 and as a consultant he has personally helped improve the performance of over 100 retailers across the U.S. and Canada

Floyd Veal, Senior Retail Consultant for JRM Sales & Management, Inc.  Prior to joining JRM, Floyd spent 35 years with Haverty’s Furniture.  In his last position with Haverty’s, Floyd served as the Vice President and Regional Manager for their Mid-South region.  In this position, Floyd oversaw twenty-four retail stores.  He also oversaw a two hundred thousand square foot Regional Distribution Center that provided merchandise to over one fourth of the company’s stores.  He is one of the most highly respected and admired people in our industry and has become one of the most highly respected consultants in the furniture, appliance and electronics industries.

Elly Valas brings to JRM Sales & Management 30 years of retail experience in the sporting goods, home appliance and consumer electronics industries.  After leaving her family’s business in 1992, she spent 12 years training and consulting with closely-held retailers as the CEO of the North American Retail Dealers Association (NARDA).  Her expertise lies in helping families, in business together, develop positive working relationships and succession plans for both the business and the family.  She is the co-author of the book Guerrilla Retailing, writes for numerous retail trade magazines and is a frequent speaker for entrepreneurial audiences.

Michael Luciani, Senior Retail Consultant for JRM Sales & Management, Inc.

Michael brings nearly 40 years of retailing experience to JRM Sales & Management.  In addition to JRM, over his career, he has worked for the large national retailer, Levitz Furniture, smaller scale regional furniture retailers, as well as several smaller one store retail operations.  Through his work at JRM, his expertise has expanded into the hearth and hardware industry adding to his knowledge of furniture, appliances and electronics.  Throughout his career, Mike has worked in all areas of retailing including sales, operations, merchandising, human resources, team building and multi–store general management.  He also has regional management and distribution center management experience.  His proactive coaching and understanding of all aspects of the retail industry helps JRM clients achieve success at every level of business operations.

Jay Marsee is a credit and collection specialist for JRM Sales & Management. Jay is one of the most knowledgeable people in the retail industry in this area of business. He has 38 years of experience in consumer finance and retail credit management. He has experience in establishing credit policy, audit functions, all phases of collection procedures, and real estate finance. He has served with a nationally based financial service company (Avco Financial Services). and two major southeastern furniture chains (Havertys Furniture and Maxwell/Wickes Furniture Corp.)

Mark Cooper, Senior Retail Consultant for JRM Sales & Management, Inc.  Mark has spent 35 years involved in the Home Furnishings, Interior Design and Manufacturing aspects of the business .Mark has held key management positions with national companies like Ethan Allen, Thomasville and Bassett Furniture where he specialized in developing retail store concepts, individual store performance improvement, and innovative retail strategies. During his career Mark has worked with several hundred retailers to help them realize their personal and professional goals as it related to their business.

Daniel (Dan) Jones, Senior Store Designer for JRM Sales & Management, Inc.     Dan has been in the retail furniture and design industry for almost 30 years, spending 22 years with Haverty's Furniture in Atlanta.  During that time Dan got a unique understanding of furniture retail by managing Atlanta's Customer Service Department as well as the Inventory Control Department, before becoming Lead designer and Accessory Buyer for the Atlanta stores.  In 1985 he was recruited to Haverty's Corporate Office to join the Store Planning Team.  He then spent 15 years as Director of Store Planning, in charge of all aspects of store design for new stores and remodeling of the 100+ store chain.  He was in charge of coordinating with Store Managers, Architects, Engineers, Merchandising, Advertising, and Display Teams, to transform an empty plot of land into a successful retail showplace.