Consulting Services for the Independent Retailer

MANAGING: Why It IS Rocket Science!

By James Grandillo, Senior Retail Consultant

There’s a popular TV show in which the actors use mathematics to solve crimes. By reducing human activity and behavior to numbers and equations and assuming people act in predictable ways, these folks finally manage to get one jump ahead of the bad guys. Pretty neat, huh?

If only this was true…

In truth, our job as managers (Webster’s definition: “…one who gets a group of people together to accomplish a goal; one who influences the behavior of others.”) would be easy if people acted in predictable ways or — better yet — could be programmed to behave the way you want them to. Yet so far, the invention of the fully-programmable Robo-Employee is many years in our future. For now, we have to employ and manage flawed, unpredictable, and difficult human beings – people just like ourselves.

Every new employee wants to know (from you, the Boss) what do you want me to do and when, how often, and how well should I do it and what happens to me if I don’t and what happens if I do? You can start a new employee down the path of success if you answer — more or less continuously — those four questions. Note: this works with children and puppies, too.

What do you want me to do? Employees need to be trained, shown what to do, over and over again, until their performance matches your expectations. They need to be coached and given feedback, so they gradually get better and better at their assignments —and they need to know how what they do is important to the company’s objectives. Even if the employees work in building maintenance, their supervisor has to tie cleaning the floors and emptying wastebaskets into the overall goals of the company in the marketplace — and a good manager does this constantly. Praise and criticism are part of the manager’s personal toolkit; judicious use of both helps mold the unpredictable performance of the new, inexperienced worker into the good work habits of a top performer.

What happens if I do/don’t accomplish my goals? What’s in it for me? Discussion of the consequences of good or poor performance is an important part of a manager’s continual dialogue with his employees. Because people do things and work hard for their own reasons not yours, it is important to understand that what motivates the manager or business owner does not necessarily motivate the rest of the company. If you understand what these things are you can work to align the employee’s personal goals with the company’s goals. Since each of us defines success differently, the careful manager, by respecting these differences, can ensure that everyone achieves a measure of that success, both corporately and personally.

Let’s face it, unless you have the deep pockets of a George Steinbrenner, the odds that you will hire fully competent and totally committed employees (what Ken Blanchard calls M4’s) are slim to none. What the manager actually hires is the employee’s potential — the ability to develop in time into the right person for the job. This does not happen automatically. It takes a willing employee with substantial potential working with a manager who has the skill and patience to train and coach him until he develops the competence necessary to succeed at the job.

Of course it would be nice if were could hire Programmable Employees and just download into them what they need to know. Our success would then be assured. But we know…this isn’t happening. We’re just going to have to do it the hard way, like it’s always been done — with caring, training, evaluating, managing and planning.

If it were easy, the rewards wouldn’t as great, would they?

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